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The Importance of Syndicating Cloud Services

Posted by whirbot 657 days ago (http://feedproxy.google.com)

By Joshua Beil

There's an emerging trend in the landscape of cloud services that is important to discuss: syndication. While many of us may think of syndication as it applies to radio or TV shows, it will soon have a meaningful connotation when it comes to the cloud as well.

Simply put, a syndicated cloud service means that you offer and bill your customers for this service but a third party manages the actual infrastructure behind the service. This is an important strategic approach to offering cloud services because it enables you to offer a broader portfolio of services without the administrative burden of managing each individual application infrastructure. The downside would be that your margins will likely not be as high compared to services you fully manage, but then again, your Opex costs will be lower as well.